The Director of E-Commerce plays a vital role in shaping the strategic direction of our online operations, ensuring we meet the dynamic demands of the digital marketplace. Reporting to the Vice President of E-Commerce, the Director will design and implement strategies that align with our business goals and significantly improve our key performance indicators. This role will be instrumental in helping us achieve sustainable growth in the digital space while ensuring seamless collaboration across teams.

Director of E-Commerce: Shaping the Future of Online Retail

Director At the core of our company lies a dedicated team committed to revolutionizing the textile industry. With over 250 professionals working under one roof, our shared headquarters—housing both our factory and offices—creates an environment that fosters collaboration and innovation. Every team member is empowered to make a direct and lasting impact as we strive to lead the market in delivering higher-quality, sustainable textiles. Now, we are looking for a Director of E-Commerce to drive our digital transformation and grow our online presence.

REMOTE JOBS

Role of the Director of E-Commerce

The Director of E-Commerce plays a vital role in shaping the strategic direction of our online operations, ensuring we meet the dynamic demands of the digital marketplace. Reporting to the Vice President of E-Commerce, the Director will design and implement strategies that align with our business goals and significantly improve our key performance indicators. This role will be instrumental in helping us achieve sustainable growth in the digital space while ensuring seamless collaboration across teams.

Responsibilities of the Director of E-Commerce

As Director of E-Commerce, you will be responsible for driving strategic initiatives to optimize our e-commerce operations. Key responsibilities include:

• Developing and implementing e-commerce strategies that align with business objectives, driving growth in our online presence and sales.
• Collaborating with the Performance Marketing Manager and the E-Commerce Specialist to execute marketing campaigns across digital platforms, optimizing customer acquisition and engagement.
• Leveraging advanced e-commerce platforms such as Shopify, Klaviyo, VWO, Sanity.io, and Attentive to improve the user experience, personalize customer interactions, and optimize conversion rates (CRO).
• Analyzing market trends, customer behavior, and competitor strategies to identify opportunities for innovation and refine our e-commerce approach.
• Helping manage and allocate eight-figure digital marketing budgets, ensuring effective use of resources to maximize ROI and achieve business objectives.
• Providing strategic insights and detailed performance analyses to senior management, including the VP of E-Commerce. This includes reporting on key metrics, progress against goals, and recommending actionable strategies.
• Driving a culture of continuous improvement by using data analytics and cutting-edge technologies to enhance operational efficiency and customer satisfaction.
• Collaborating with senior executives, including the CEO and other VPs, to ensure alignment of e-commerce strategies with overall business objectives, fostering alignment and gaining buy-in for strategic initiatives.
• Championing sustainability efforts, integrating eco-friendly practices into e-commerce strategies, and contributing to our commitment to achieving net-zero carbon emissions and full circularity within the required timeline.
• Serving as a strategic advisor to the leadership team, offering insights to optimize operational efficiency, support business scalability, and drive sustainable growth.

Qualifications for the Director of E-Commerce

To be successful in this role, the ideal Director of E-Commerce will bring a wealth of experience in digital commerce and strategic management. Required qualifications include:

• 10+ years of experience in e-commerce, particularly in direct-to-consumer (DTC) or business-to-consumer (B2C) environments.
• Proven expertise in managing and optimizing e-commerce platforms, particularly Shopify, with a deep understanding of funnel optimization and direct-to-customer strategies.
• Expertise in utilizing advanced tools such as Klaviyo, Attentive, Looker Studio, VWO, and Sanity.io for e-commerce optimization.
• Strong analytical skills and a data-driven approach to decision-making, with the ability to identify and act on opportunities for growth.
• Demonstrated experience managing eight-figure digital marketing budgets, with a focus on maximizing ROI and optimizing resource allocation.
• A hands-on approach, with a willingness to step in as an individual contributor when needed, ensuring agility and responsiveness in all e-commerce operations.
• Strong leadership and mentoring capabilities, with experience managing and developing high-performing teams.
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with senior leadership and cross-functional teams.

Personal Qualities of the Director

The Director of E-Commerce will thrive in a fast-paced, hyper-growth environment. You should be resilient, adaptable, and capable of navigating challenges in a startup-like atmosphere. A strong team-oriented approach is essential, along with the ability to mentor junior team members. The role requires excellent collaboration skills, as you will work closely with multiple departments and leaders to drive strategic initiatives and ensure successful execution.

What We Offer

As a key player in our mission to revolutionize the textile industry, the Director of E-Commerce will benefit from a supportive and dynamic work environment. We offer a competitive compensation package, including:

• RRSP-equivalent contribution
• Paid leave on your birthday
• Your first pair of Sheertex tights is free!
• Online benefits program
• Parental Supplement Program
• Paid sick leave and time off
• Health and dental insurance
• Access to telemedicine services (Dialogue)
• Paid time off for volunteering
• Fully paid Opus & Cie membership
• Bicycle and safety equipment allowance
• Learning and career development opportunities

Conclusion

The Director of E-Commerce is a pivotal role in our quest to reshape the future of textiles. By driving innovative e-commerce strategies and optimizing digital operations, you will help us grow our online presence and ensure we meet the evolving needs of our customers. If you have a passion for e-commerce, data-driven decision-making, and sustainable business practices, we invite you to join our team and help us build a better future for textiles.

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