As a Marketing Insights Analyst at Domain, you’ll be pivotal in executing our consumer marketing strategy. Working with vast datasets from partnerships like Google and Meta, you’ll support and guide our marketing team, uncovering optimization opportunities across campaigns and channels. By leveraging econometric modeling, you’ll provide insights that shape our consumer growth and contribute to strategic decisions at the Executive Leadership Team level.

Marketing Insights Analyst- Sydney Jobs in Australia – Domain Group

Position Overview

Position: Marketing Insights Analyst
Location: Sydney, NSW, Australia
Company: Domain

In this role, you will harness the power of data to shape our consumer marketing strategies and drive growth in the competitive property market. Working closely with our marketing team, you will analyze diverse data sources to uncover actionable insights, helping optimize our campaigns and improve return on investment. This position is ideal for a strategic, data-driven individual passionate about making an impact through analytics.

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Job Description

As a Marketing Insights Analyst at Domain, you’ll be pivotal in executing our consumer marketing strategy. Working with vast datasets from partnerships like Google and Meta, you’ll support and guide our marketing team, uncovering optimization opportunities across campaigns and channels. By leveraging econometric modeling, you’ll provide insights that shape our consumer growth and contribute to strategic decisions at the Executive Leadership Team level.

Key Responsibilities

• Market-Mix Modeling (MMM): Develop and maintain MMM to guide marketing investment decisions.
• Channel & Campaign Analysis: Analyze social media, radio, and other channels to enhance growth.
• Key Metric Reporting: Deliver performance insights through consumer metric reporting.
• Data & Automation: Develop automated reporting pipelines across our data environments.
• Strategic Insights: Collaborate to provide insights that shape Domain’s growth strategy.

Ideal Candidate Profile

We are looking for an analytical thinker with a strategic mindset who can connect data insights to business goals, driving meaningful impact. This role requires technical expertise in data analysis and model-building to deliver measurable results.

Skills and Qualifications

• Technical Proficiency: Expertise in Python, SQL, and Tableau.
• Data Analysis & Modeling: Skilled in econometric modeling or Market-Mix Modeling (MMM).
• Communication Skills: Ability to convey insights and influence decisions across teams.
• Attention to Detail: High accuracy with multi-source datasets.

Education and Experience

• Bachelor’s degree in Marketing, Data Science, Economics, or related field.
• Experience in data analysis, ideally with time-series econometric modeling.
• Proven ability to deliver insights that drive executive-level business decisions.

Life at Domain

We offer a workplace culture where you can make a real impact. Some of our perks include:

• Flexible work-life balance
• First-rate parental leave and wellness policies
• Access to Perkbox for discounts on healthcare, entertainment, and more
• Continuous learning and growth opportunities

We’re dedicated to diversity and welcome applicants from all backgrounds, including Aboriginal and Torres Strait Islander communities. If you need accessibility support during the application process, please let us know.

Next Steps

Submit your application, and if selected, our recruitment team will contact you to discuss the opportunity. We welcome applicants from diverse backgrounds. If you need any support during the process, please let us know.

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