Our client, a renowned financial software company, is urgently seeking a skilled Digital Analyst to join their dynamic team in Toronto. This exciting position is available on a hybrid schedule, providing flexibility while being at the heart of a cutting-edge organization. The role is for a 12+ month contract on a T4 basis, offering a fantastic opportunity for professionals with a passion for digital marketing and analytics to make a real impact.

Digital Analyst Job Opportunity: Join a Leading Financial Software Company in Toronto

Our client, a renowned financial software company, is urgently seeking a skilled Digital Analyst to join their dynamic team in Toronto. This exciting position is available on a hybrid schedule, providing flexibility while being at the heart of a cutting-edge organization. The role is for a 12+ month contract on a T4 basis, offering a fantastic opportunity for professionals with a passion for digital marketing and analytics to make a real impact.

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Required Skills & Experience for a Media Analyst

To thrive in this position, candidates must meet the following criteria:

• Educational Background: A Media Analyst should have a Bachelor’s or Master’s degree in a related field, ensuring a strong academic foundation in analytics, business, or marketing.
• Professional Experience: A minimum of 2-3+ years in marketing, with substantial exposure to data analytics and reporting. Experience in a digital or media-related environment is preferred.
• Analytics Proficiency: A Digital Analyst will need to be proficient in utilizing various analytics platforms, including Adobe Analytics and Google Analytics, to generate insightful reports that drive business decisions.
• Mobile Attribution and Tracking: Familiarity with tools such as Kochava for mobile attribution and tracking is critical, enabling the Media Analyst to accurately measure the effectiveness of mobile marketing campaigns.
• Ad Tracking & Tag Management: Experience with ad tracking and tag management tools is essential to ensure accurate data collection and reporting.

Key Responsibilities of a Media Analyst

As a Media Analyst, you will play a vital role in the company’s marketing efforts, collaborating closely with various departments to drive successful campaigns and optimize customer experiences. The primary responsibilities include:

• Marketing Program Management: The Digital Analyst will oversee the development and execution of marketing programs, ensuring alignment with business goals and objectives. This involves analyzing data, identifying trends, and recommending strategies for improvement.
• Data-Driven Decision Making: As part of the role, the Media Analyst will manage the creation of marketing reports and dashboards, using platforms like Adobe and Google Analytics to track performance and derive actionable insights for optimization.
• Vendor Relationship Management: You will select and manage relationships with marketing vendors, ensuring that all external resources contribute to the company’s overall strategy effectively. This requires strong communication and project management skills.
• Market Research Coordination: Staying updated with the latest trends and shifts in the marketing environment, the Media Analyst will organize and oversee market research projects to gather critical data on competitors, industry trends, and customer behavior.
• Advertising and Public Relations Oversight: Depending on the scope of the role, you may also oversee aspects of advertising, public relations, and event management, ensuring all initiatives are in line with the company’s strategic marketing objectives.
• Team Leadership: The Media Analyst will provide guidance to subordinate staff, ensuring their day-to-day activities align with project goals and that they meet their individual milestones and objectives. This involves effective leadership and the ability to handle personnel-related decisions, fostering a collaborative and high-performance team environment.

Qualifications and Ideal Candidate

The ideal Media Analyst candidate will possess a blend of analytical expertise, hands-on experience with various marketing platforms, and a strong understanding of digital marketing trends. Key qualifications include:

• Strong proficiency in data analysis tools such as Adobe Analytics, Google Analytics, and Kochava.
• Hands-on experience in mobile attribution, ad tracking, and tag management.
• A background in managing marketing programs, either in-house or with external vendors.
• The ability to manage multiple projects, prioritize tasks effectively, and meet deadlines.
• Strong communication skills to articulate findings to various stakeholders and recommend actionable insights.
• A passion for staying ahead of trends in the marketing and digital analytics space.

Conclusion: Become a Media Analyst at a Leading Firm

This Digital Analyst position at a top financial software company offers an exciting chance to apply your expertise in marketing analytics, contribute to innovative digital marketing programs, and shape business strategies.

Vacant Positions

• Media Analyst